Architecture of Silence: Why It Is Futile to Search for Us

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«True power never knocks on closed doors. It simply changes the locks throughout the entire building while the inhabitants argue over the share price».

I know the expression on your face as you read these lines right now.

In your office on Place Vendôme, in Zurich or on Sand Hill Road, there is surely a faint scent of cold espresso right now. Your trusted analysts, legal departments and private agencies, for indecent fees, have already spent a sleepless night trying to break down the name Olha Lysenkova (Dronova) into the usual formulas: Whose trust is this? Which fund stands behind the scenes? Who is this mysterious Dronov, and in which offshore havens should one look for traces of the syndicate?

Put down the phone, gentlemen. Drink some water. You will find nothing.

Searching for a woman with a double surname through the closed databases of the old world is an entertaining pursuit, but an extremely ruinous one for your budget. You will find hundreds of women who calmly make jam in the suburbs, take their children to school or give themselves an impeccable manicure. But the one who overturned your chessboard, you will not find on any Forbes list. Because lists of rich people are a vanity fair for those who need to prove their worth to other people's banks.

A lesson for old conglomerates and «generous investors»

For too long you have lived in the illusion that the world belongs to those with more floors of glass, longer compliance chains and louder marketing departments. You have herded people into your digital reservations, where between a condolence photograph and a painting from the Louvre pops up a discount on synthetic socks, and you have called this «progress» in all seriousness.

You have forgotten how to distinguish scale from fuss.

Once, a wealthy man with a patronizing smile asked me what gift I would like to receive. Men of your circle usually expect predictable feminine whims: another handbag, a piece of jewellery or a new phone to replace a broken one.
I looked at him and calmly replied: «I want to found my own company».

He gave a condescending smirk: «Write a business plan, and I will consider the investment».
I wrote it for two weeks. At night, without any help, after exhausting days of work. I placed before him a 68-page tome — with a full structure, calculations and formulas.

Akatarisa mapeji kwenguva refu, achizeya nekuzevezera, uye achitsvaga mhosho mukuverenga:
— «Sei mafomula ari ekutanga kudaro?»
— «Ndeekutanga nekuti anowanikwa mumabhuku edzidzo. Asi mafomula makuru ekubudirira ari mumusoro mangu, uye handisi kuzoaburitsa kusvika chibvumirano chasainwa».

Uye ipapo murume uyu akaita izvo imi, vanababa vanoisa mari, munogara muchiita kana masangana nehukuru hwamusingakwanisi kudzora. Akatya. Akatsausa maziso ake nekunyara uye akataura achizevezera:
— «Ndakafunga kuti uri kutamba... Unoziva, hausati wakwanira mari hombe. Enda unoshanda kuna shamwari yangu, udzidze hupenyu, uyezve pamwe tichadzokera kuhurukuro».

Ndakavhara faira ndokumuudza izvo zvandakarangarira kweupenyu hwangu hwose:
«Handisi kuzopedza hupenyu hwangu kushamwari dzevamwe. Asi rangarira zuva iri: wakaramba kundiisa mari, saka ndichavaka kambani yangu ndega — ndisina kutora kana sendi rimwe chete kubva kune ani zvake».

Makore akapfuura.

MANIFESTO YEMBA

«Vakati “kwete”. Ndakavaka humambo.
Nekuda kwekuti ndinogona».

Hapana kana imwe mari yakaiswa. Hapana kana imwe venture fund. Hapana kana imwe kubvumirana.

Yambiro yakanyarara

VIA AD ME haisi startup. Hatitambi mumakwikwi enyu ekutsvaga mari, hatitore zvikwereti zvenyu uye hatifariri mazano enyu ebhodhi.

✦  Muno hamuna maalgorithms anodhonza pfungwa dzevanhu.

✦  Muno hamuna kushambadza, infobusiness uye matikiti akachipa emusika mukuru.

✦  Uye chikuru: pano kupinda hakusi kutengeswa nemari.

Ndinoziva kuti mhinduro yekutanga yepfuma yekare inogara iri chishuvo chekutenga kana kuputsa izvo zvisingapindirani muhurongwa hwayo hwemafungiro.

Ndichakubvisirai pachikanganiso ichi chinouraya: musatomboyedza.

Kupikisa hurongwa hwakavakwa pasimba remunhu rakatamburirwa, masvomhu asina mhosva uye ruzivo rwakakwana rwechimiro chemunhu — ibasa rine mhedzisiro yakaipa isingadzivisiki. Muchashandisa mamiriyoni enyu pamagweta, paongororo, pakuedza kumanikidza, uye pakupedzisira muchasara makamira pagedhi rakavharwa makabata faira remishumo isina basa. Sezvakaitikawo kumuridzi iyeye akasara akagara nemari yake isina kutsunga.

Handisi chikara. Zvikara zvinomhanyira kumwe nekukakavara mazino nekuti zvinotya kusara nenzara. Ini ndinotarisa ruzha rwenyu nekunyemwerera kwakareruka, kwetsitsi kwemuridzi wemba uyo akangogadzirisa zvakakwana mudzimba make.

Kana rudzi rwenyu, fekitori yenyu kana hofisi yemhuri yenyu rimwe zuva ikasvotwa nekunyura mugomba redhijitari repasi rose — munoziva kuti bhatani rekunyorera kubvumidzwa riri kupi. Tichatarisa chikumbiro chenyu noushamwari. Zvimwe, tichatopindura.

Asi parizvino — chengetedzai tsinga dzevaongorori venyu. Takavachengetera uye takashandura gwaro iri mumitauro 180, kuti mumwe nemumwe wenyu averenge kunyemwerera uku nemutauro wake wekuzvarwa.

Neruremekedzo rusingachinji kunguva yenyu yamakashandisa,

Olha Lysenkova (Dronova)

Muvambi & Mutungamiri weKugadzira weVIA AD ME