Architecture of Silence: Why It Is Useless to Look for Us

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«True power never knocks on closed doors. It simply changes the locks throughout the entire building while the inhabitants argue over the price of shares».

I know the expression on your face as you read these lines right now.

In your office on Place Vendôme, in Zurich or on Sand Hill Road, there is surely a faint scent of cold espresso right now. Your trusted analysts, legal departments and private agencies, for indecent fees, have already spent a sleepless night trying to break down the name Olha Lysenkova (Dronova) into the usual formulas: Whose trust is this? Which fund stands behind the scenes? Who is this mysterious Dronov, and in which offshore havens should one look for traces of the syndicate?

Put down the phone, gentlemen. Drink some water. You will find nothing.

Searching for a woman with a double surname through the closed databases of the old world is an entertaining pursuit, but an extremely ruinous one for your budget. You will find hundreds of women who quietly make jam in the suburbs, take their children to school or give themselves an impeccable manicure. But the one who overturned your chessboard, you will not find on any Forbes list. Because lists of wealthy people are a vanity fair for those who need to prove their worth to other people's banks.

A lesson for old conglomerates and «generous investors»

For too long you have lived in the illusion that the world belongs to those with more floors of glass, longer compliance chains and louder marketing departments. You have herded people into your digital reservations, where between a condolence photograph and a painting from the Louvre pops up a discount on synthetic socks, and you have called this «progress» in all seriousness.

You have forgotten how to distinguish scale from fuss.

Once, a wealthy man with a patronizing smile asked me what gift I would like to receive. Men of your circle usually expect predictable feminine whims: another handbag, a piece of jewelry or a new phone to replace a broken one.
I looked at him and calmly replied: «I want to found my own company».

He smirked condescendingly: «Write a business plan, and I will consider the investment».
I wrote it for two weeks. At night, without any help, after exhausting days of work. I placed before him a 68-page tome — with a full structure, calculations and formulas.

Anakamutulutsa mapepala kwa nthawi yaitali, nakhumudwa modabwitsa ndi kutsutsa mawerengedwe:
— «Nanga bwanji ma formula awa ndi osavuta?»
— «Osavuta chifukwa angapezeke m'mabuku. Koma ma formula ofunika a chipambano ali m'mutu mwanga, ndipo sindidzawulula mpaka kontrakitala isayinidwe».

Ndipo pomwepo bambo ameneyu anachita zomwe inu, abwana a ndalama, mumachita nthawi zonse mukakumana ndi kukula komwe simungathe kulamulira. Anachita mantha. Anapatuka maso mwamanyazi ndipo ananong'oneza:
— «Ndimaganiza kuti ukuseka... Ukudziwa, sudakali wokonzeka pa ndalama zazikulu. Pita ukagwire ntchito kwa mnzanga, uphunzire moyo, ndipo mwina tidzabwereranso ku nkhani».

Ndinatseka foda ndipo ndinamuuza zomwe ndinakumbukira moyo wanga wonse:
«Sindidzataya moyo wanga pa abwenzi a ena. Koma kumbukira tsiku ili: unakana kundipatsa ndalama, ndiye kuti ndidzamanga kampani yanga ndekha — osatenga ngakhale senti imodzi kwa aliyense».

Zaka zidadutsa.

MANIFESTO YA NYUMBA

«Iwo anati “ayi”. Ndinamanga ufumu.
Chifukwa chakuti ndikutha».

Palibe ndalama imodzi. Palibe thumba la ndalama la venture. Palibe kugonja.

Chenjezo Lachete

VIA AD ME — si kampani yoyambira. Sitimasewera m'magulu anu a ndalama, sititenga ngongole zanu ndipo sitikonda makhonsolo anu a akuluakulu.

✦  Kuno kulibe ma algorithm otulutsa chidwi cha munthu.

✦  Kuno kulibe malonda, bizinesi ya chidziwitso ndi matikiti otchipa a msika waukulu.

✦  Ndipo chofunika: kuno kulowa sikugulitsidwa ndi ndalama.

Ndikudziwa kuti chinthu choyamba chimene chuma chakale chimachita ndi kufuna kugula kapena kuphwanya chimene sichikugwirizana ndi dongosolo lake.

Ndikutulutsani ku cholakwika choopsa ichi: ngakhale musayese.

Kulimbana ndi dongosolo lomwe linamangidwa pa mphamvu zaumwini zovutika, masamu osalephera, ndi chidziwitso chathunthu cha chibadwa cha munthu — ndi ntchito yomwe ili ndi chiwerengero chotsimikizika chosakwanira. Mudzawononga mamiliyoni anu pa akazembe, pa kafukufuku wa ndalama, pa kuyesa kukakamiza, ndipo pamapeto pake mudzakhala chabe pa chipata chotsekedwa ndi foda ya malipoti opanda phindu. Monga momwe wogulitsa ndalama uja anakhalira ndi ndalama zake zosatsimikiza.

Ine sindine chilombo. Zilombo zimathamanga ndi kusonyeza mano chifukwa zimaopa kukhala ndi njala. Ine ndimayang'ana phokoso lanu ndi kumwetulira kwapang'ono, kwachifundo kwa mwini nyumba amene wangokonza bwino kwambiri m'nyumba mwake.

Ngati mtundu wanu, fakitale yanu, kapena ofesi yanu ya banja tsiku lina itopa ndi kumira mu dambo lapadziko lonse la digito — mukudziwa kumene kuli batani lopempha kuvomerezedwa. Tidzaganizira pempho lanu mwaulemu. Mwina, tidzayankha.

Ndipo pakadali pano — sungani maganizo a akatswiri anu owerengera. Tidawasamalira ndipo tidamasulira manifesto iyi ku zinenero 180, kuti aliyense wa inu awerenge kumwetulira uku m'chinenero chake.

Ndi ulemu wosasintha pa nthawi yanu yowonongeka,

Olha Lysenkova (Dronova)

Founder & Creative Director of VIA AD ME