Architektur ya borai: Hobane ho na le thuso ho re batla

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«Bohlokoa ba 'nete ha bo na ho thunya ka menyetla e koetsoeng. E fetoha feela likhetho ho mohaho oohle, ha baahi ba ntse ba bua ka theko ea likhetho».

Ke tseba hore na u bala lintlha tsena ka ponahalo efe.

Ka ofising ea hau sebakeng sa Vendôme, Zurich kapa Sand Hill Road, ho na le monko o monyane oa espresso e futhumetseng. Baahloli ba hau ba tšepahalang, lefapha la molao le mekhatlo e ikhethileng ka litefiso tse sa lokelang li se li qetile bosiu bo sa robang, ba trying ho hlalosa lebitso Olha Lysenkova (Dronova) ka formula tse tloaelehileng: Ke mang ea nang le trust ena? Ke fonte efe e emelang ka morao? Ke mang ena Dronov ea makatsang le hore na re ka fumana mehloli ea sehlopha kae?

Put down the phone, gentlemen. Drink some water. You will find nothing.

Searching for a woman with a double surname in the closed databases of the old world is an engaging but extremely costly endeavor for your budget. You will find hundreds of women who calmly make jam in the suburbs, take their children to school, or do impeccable manicures. But the one who turned your chessboard upside down, you will not find in any Forbes list. Because the lists of wealthy people are a vanity fair for those who need to prove their worth to foreign banks.

A lesson for old conglomerates and 'generous investors'

You have lived too long in the illusion that the world belongs to those with more glass floors, longer compliance chains, and louder marketing screams. You have corralled people into your digital reservations, where between a condolence photo and a painting from the Louvre, a discount on synthetic socks pops up, and you seriously called this 'progress'.

You have forgotten how to distinguish scale from fuss.

Khadza-ya oden' obespechennyy chelovek s pokrovitel'noy ulybkoy sprosil menya, kakoy podarok ya khotela by poluchit'. Muzhchiny vashogo kruga obychno zhdat predskazuemykh zhenskikh kaprizov: ochevidnuyu sumku, ukrashenie ili novyy telefon vzamen razbitogo.
Ya posmotrela na nego i spokoyno otvetila: «Ya khочу osnovat' svoyu kompaniyu».

On snidkhozhitel'no usmekhnulsya: «Napishi biznes-plan, ya rassmotryu investitsii».
Ya pisala ego dve nedeli. Nochnymi chasami, bez postoronnoy pomoshchi, posle iznuroitel'noy dnevnoy raboty. Ya polozhila pered nim foliant na 68 stranits — s polnoy strukturoy, raschetami i formulami.

O ile a e bala ka nako e telele, a tshwenyega, mme a qala ho belaela dipalo:
— «Hobaneng diforomoletse di le tlaase hakale?»
— «Di le tlaase hobane di ka fumanwa dibukeng. Empa diforomoletse tsa bohlokwa tsa katleho di ka hloohong ya ka, mme nke ke ke di senole pele ho konteraka».

Mme jwale monna enwa wa hlompheha o ile a etsa seo lona, beng ba matsete, le se etsang kamehla ha le tobana le boholo boo le sa kgoneng ho bo laola. O ile a tshaba. A phunya mahlo ka tsela e sa lokang mme a bua ka lentswe le tlaase:
— «Ke ne ke nahana hore o a qoqa... O a tseba, ha o so itokisetse chelete e ngata. Eya o sebetse ho motswalle wa ka, o ithute bophelo, mme kamora moo, mohlomong, re tla kgutlela moqoqong».

Ke ile ka kwala faele mme ka mo bolella seo ke se hopolang bophelo bohle:
«Nke ke ke qete bophelo ba ka ho metswalle ya batho ba bang. Empa hopola letsatsi lena: o ile wa hana ho ntshetsa matsete, ka hona, ke tla haha khamphani ya ka ka bonna — nke ke ke nke sente e le nngwe ho mang kapa mang».

Dilemo di ile tsa feta.

MANIFESTO YA NTLWANA

«Ba ile ba re “tjhe”. Ke ile ka haha mmuso.
Feela hobane ke kgona».

Ha ho matsete a le mong. Ha ho letlole la matsete la veenture. Ha ho tumellano e le nngwe.

Temoso e kgutsitseng

VIA AD ME — ha se startup. Ha re bapale dipapadi tsa lona tsa matsete, ha re nke dikadimo tsa lona mme ha re thahaselle makhotla a lona a batsamaisi.

✦  Mona ha ho na dithulaganyo tse hulang tlhokomelo ya motho.

✦  Mona ha ho na papatso, kgwebo ya tsebo le ditekete tse theko e tlaase tsa mmaraka o moholo.

✦  Mme sa bohlokwa: mona ho kena ha ho rekiswe ka chelete.

Ke a tseba gore karabo ya pele ya khapitale ya kgale e ba le tlhologelo ya go reka goba go pshatla seo se sa tsenelelago ka gare ga tshepedišo ya yona ya go hlopha.

Ke tla le phološa phošo ye e bolayago: le ge e le go leka.

Go tšwela pele kgahlanong le tshepedišo yeo e agilwego ka maatla a motho a ikgafilego, dipalo tše di phethagetšego le tsebo e feletšego ya tlhago ya motho — ke kgwebo yeo e nago le tekanyo ya maleba ye e fošagetšego. Le tla senya dimilione tša lena go babuši, go tlhahlobo ya ditšhelete, go maiteko a go gatelela, mme mafelelong le tla dula le eme mo kgorong ye e tswalegilego le faelela ya dipego tšeo di se nago mohola. Bjalo ka ge mohlomphegi yola a ile a dula le tšhelete ya gagwe ye e se nago bonete.

Ga ke sebata. Dibata di a tšhoga gomme di bontšha meno, ka gobane di boifa go dula di swerwe ke tlala. Ke lebelela modumo wa lena ka pososelo ye bonolo, ye e nago le kgaugelo ya mong wa ntlo, yo a bego a beakantše ka phethagalo ntlo ya gagwe.

Ge e ba brand ya lena, manufaktura ya lena goba ofisi ya lena ya lapa ka letsatsi le lengwe e tla lapa go nwelela ka gare ga serole sa dijithale sa lefase — le a tseba moo konopi ya kgopelo ya tumello e lego gona. Re tla sekaseka kgopelo ya lena ka tlhompho. Mohlomongwe re ka araba.

Mme ga bjale — bolokang dipshio tša bahlahlobi ba lena. Re ba hlokometše gomme re fetolela manifesto ye go maleme a 180, gore yo mongwe le yo mongwe wa lena a bale pososelo ye ka leleme la gabo.

Ka tlhompho ye e sa fetogego go nako ya lena ye le e senyegilego,

Olha Lysenkova (Dronova)

Founder & Creative Director of VIA AD ME