Architecture of Silence: Why it is useless for you to search for us

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«True power never knocks on closed doors. It simply changes the locks throughout the building while the inhabitants argue over the stock price».

I know the expression on your face as you read these lines now.

In your office on Place Vendôme, in Zurich or on Sand Hill Road, it surely smells slightly of cold espresso. Your trusted analysts, legal departments, and private agencies for indecent fees have already spent a sleepless night trying to break down the name Olha Lysenkova (Dronova) into familiar formulas: Whose trust is this? Which fund is behind the scenes? Who is this mysterious Dronov and in which offshore accounts to look for traces of the syndicate?

Polozhite telefon, gospoda. Vypeyte vody. Vy nichego ne naydete.

Iskat' zhenshchinu s dvoynoy familiyey po zakrytym bazam dannykh starogo sveta — zanyatie uvelichitel'noye, no krayne rozoritel'noye dlya vashego byudzheta. Vy naydete sotni zhenshchin, kotorye spokoyno varyat varenye v prigorodakh, vodyat detey v shkolu ili delayut bezuprechnyy manikyur. No tu, kotoraya pereverнула vashu shakhmatnuyu dosku, vy ne naydete ni v odnom spiske Forbes. Potomu chto spiski bogatykh lyudey — eto yarmarka tishiny dlya tekh, komu nuzhno dokazyvat' svoyu sostoyatel'nost' chuzhim bankam.

Urok dlya starykh konglomeratov i «shchedrykh investorov»

Vy slishkom dolgo zhili v ilyuzorii, chto mir prinadlezhit tem, u kogo bol'she etazhey iz stekla, dlin'ye tsepochki komplayensa i gromche krichat marketologi. Vy zagнали lyudey v svoi tsifrovye rezervatsii, gde mezhdu fotografiyey soboleznovaniya i kartinoy Luvra vyiskakivayet skidka na sinteticheskie noski, i na polnom seryoze nazvali eto «progressem».

Vy razuchilis' otlichat' masshtab ot suety.

Kogda-to odin obespechennyy chelovek s pokrovitel'noy ulybkoy sprosil menya, kakoy podarok ya khotela by poluchit'. Muzhchiny vashogo kruga obychno zhdut predskazuemykh zhenskikh kaprizov: ochevidnuyu sumku, ukrashenie ili novyy telefon vzamen razbitogo.
Ya posmotrela na nego i spokoyno otvetila: «Ya khочу osnovat' svoyu kompaniyu».

On snidkhozhitel'no usmekhnulsya: «Napishi biznes-plan, ya rassmotryu investitsii».
Ya pisala ego dve nedeli. Nochnymi, bez postoronnoy pomoshchi, posle iznuroitel'noy dnevnoy raboty. Ya polozhila pered nim foliant na 68 stranits — s polnoy strukturoy, raschetami i formulami.

Yamulisezza kumpi okumala ekiseera, n'aswala n'okuwuuma mu kulaba, era n'atandika okunenya ebirowoozo:
— «Lwaki formula zino za bazikulu?»
— «Za bazikulu — kubanga osobola okuzisanga mu bitabo. Naye formula ez'omuwendo ez'okuwangula ziri mu mutwe gwange, era sigenda kuzizuula okutuusa nga tukoze endagaano».

Awo omusajja oyo n'akola kye mukola mmwe, ba nnannyini mmaali, buli lwe musisinkana obunene bwe mutasobola kufuga. Yatya. N'akyusa amaaso mu ngeri etali nnungi n'ayogera mu ddoboozi ery'ekifuba:
— «Nalowooza nti okyega... Manya, tennaba naffe okufuna ssente nnyingi. Genda okole ku mukwano gwange, oyige obulamu, oluvannyuma, oboolyawo, tunaakomawo ku kukyogerako».

Naggala ekkwatiro ne mmugamba kye nnajjukira obulamu bwange bwonna:
«Sigenda kumala bulamu bwange ku mikwano gya balala. Naye jjukira olunaku luno: wannema okufuna ssente, kyetuva kintu nzija kuzimba kampuni yange nzekka — nga sifudde ku muntu yenna ssente na kikumi».

Emaka gy'emyaka giyise.

EKILAGIRO KY'ENNYUMBA

«Baagamba “nedda”. Naye nzimba obwakabaka.
Kubanga nsobola».

Tewali ssimu ya ssente. Tewali kibiina kya ssente. Tewali kukkiriza kukyusa.

Okulabula mu kasirise

VIA AD ME — si kampuni ya kusooka. Tetuzannya mu mizannyo gya mmwe egya ssente, tetukwata ssente zammwe, era tetwagala bakulembeze bammwe.

✦  Wano tewali nkola ya kompyuta enyagga obuntu.

✦  Wano tewali kukubiriza, tewali kusomesa kwa ssente, era tewali tikiti ya ssente nnyingi mu katale.

✦  Era ekikulu: wano okuyingira tekutundibwa ssente.

Nkimanyi nti ekintu ekisooka okukolebwa abo abalina obugagga obukadde kwe kuba okwagala okugula oba okumena ekintu ekitali mu nkola yaabwe.

Nja kubaggya mu kizibu kino eky'obulabe: temugezaako n'akatono.

Okulwanyisa enkola eyazimbibwa ku maanyi g'omuntu eyeeyanjula, okubala okutaliiko kirema, n'okumanya okutuukiridde ku muntu — kino kikolwa ekirina ebbalansi ey'okubula. Mujja okumala obukadde bwammwe ku bannamateeka, ku kukebera ebitabo, ne ku kugezaako okunyigiriza, naye mu nkomerero mujja kusigala muyimiridde ku mulyango oguggaliddwa nga mukutte fayiro y'ebiwandiiko ebitagasa. Nga bwe kyali eri omusuubuzi oyo eyasigala atudde n'ensimbi ze ezitali za kakasa.

Nze si musolo. Abasolo banguwa era booleka amannyo gaabwe, kubanga batya okusigala nga bali n'enzala. Nze ntunuulira okwakaanya kwammwe n'akamwenyumwenyu akatono, ak'omukyala omukulu eyateekateeka bulungi ennyumba ye.

Bwe kiba nti omukisa gwa brand yammwe, ekkolero lyammwe oba ofiisi y'omu maka gammwe lunaku lumu lujja okukyawa okuzika mu kifo ky'ebintu eby'omukyala mu nsi yonna — mumanyi gye kiri ekipande ky'okusaba okukkirizibwa. Tujja kusoma okusaba kwammwe n'ekisa. Oboolyawo, tujja n'okuddamu.

Naye kati — kuuma obusimu bw'abakugu bammwe. Tubalabiridde era tuvvuunudde ekiwandiiko kino mu nnimi 180, buli omu ku mmwe asobole okusoma akamwenyumwenyu kano mu lulimi lwe.

N'ekitiibwa ekitali kikyuka eri ebiseera byammwe bye mumaze,

Olha Lysenkova (Dronova)

Omutandisi & Omukulu w'Obulengezi bwa VIA AD ME