Architecture of Silence: Why It Is Futile to Search for Us

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«True power never knocks on closed doors. It simply changes the locks throughout the entire building while the inhabitants argue over the share price».

I know the expression on your face as you read these lines right now.

In your office on Place Vendôme, in Zurich or on Sand Hill Road, there is surely a faint smell of cold espresso right now. Your trusted analysts, legal departments and private agencies, for indecent fees, have already spent a sleepless night trying to reduce the name Olha Lysenkova (Dronova) to the usual formulas: Whose trust is this? Which fund stands behind the scenes? Who is this mysterious Dronov, and in which offshore havens should one look for traces of the syndicate?

Put down the phone, gentlemen. Drink some water. You will find nothing.

To search for a woman with a double surname through the closed databases of the old world is an entertaining pursuit, but an extremely ruinous one for your budget. You will find hundreds of women who quietly make jam in the suburbs, take their children to school or give themselves an impeccable manicure. But the one who overturned your chessboard, you will not find on any Forbes list. Because lists of wealthy people are a vanity fair for those who need to prove their worth to other people's banks.

A lesson for old conglomerates and «generous investors»

For too long you have lived in the illusion that the world belongs to those with more floors of glass, longer compliance chains and louder marketing departments. You have herded people into your digital reservations, where between a condolence photograph and a painting from the Louvre up pops a discount on synthetic socks, and you have called this «progress» in all seriousness.

You have forgotten how to distinguish scale from fuss.

Once, a wealthy man with a patronising smile asked me what gift I would like to receive. Men of your circle usually expect predictable feminine whims: another handbag, a piece of jewellery or a new phone to replace a broken one.
I looked at him and calmly replied: «I want to found my own company».

He smirked condescendingly: «Write a business plan, and I will consider an investment».
I wrote it for two weeks. At night, without any help, after exhausting days of work. I placed before him a tome of 68 pages — with the full structure, calculations and formulas.

Ev a follenas hirder dydh, ow hwibana yn sowdhan ha keredhi an niverow:
— «Prag yth yw an formulys mar selyek?»
— «Selyek — drefenn y hyllir aga havos yn lyvrow dyskans. Mes an formulys a vri a sewena a worwedh yn ow fenn, ha ny vynnav aga disklosya kyns sinans an ambos».

Hag ena an den jentyl ma a wrug an pyth a wrewgh hwi, a jentyllyon kevarheorow, pupprys pan wrewgh troha myns na yllowgh y rewlya. Ev a gemmeras own. Ev a dreylyas y dhewlagas yn ankombrys ha leverel yn unn denna:
— «My a dybis ty dhe wul ges... Ty a woer, ny wytty hwath parys rag mona bras. Ke dhe oberi gans ow howeth, dysk an bywnans, hag ena, martesen, ni a dhehwel dhe'n keskows».

My a dhegeas an folenn ha leverel dhodho an pyth a withis yn ow brys oll ow bywnans:
«Ny vynnav spena ow bywnans war gowetha tus erell. Mes porth kov a'n jydh ma: ty a naghas kevarheans dhymm, ytho my a dhrehav ow hamarila ow honan — heb kemmeres unn diner vyth a-dhiworth denvyth».

An blydhynyow a dremenas.

MANIFESTO AN CHI

«I a leveris “na”. My a dhrehevis emperoureth.
Drefenn y hyllav y wul.»

Nyns eus unn kevarheans vyth. Nyns eus unn fondys aventur vyth. Nyns eus unn gesunnyans vyth.

Gwarnyans kosel

VIA AD ME nyns yw unn dallethva. Ny wariyn agas rondys kevarheans, ny gemmeryn agas lendyow ha ny dhynnerghyn agas konsel a rewloryon.

✦  Nyns eus omma algoritmys a denn yn-mes attendyans denel.

✦  Nyns eus omma argemmyn, negys-kedhlow hag yn-kerdh a bris isel dhe'n varghas bras.

✦  Ha'n poesekka: omma ny werthir an entra rag mona.

My a wor, bos an kynsa gorthyp a'n kethneth koth yw hwans po dhe brena, po dhe derri an pyth na wra fyttra y'n system a gesordennow.

My a'gas saw orth an kammgemmerys fatel ma: na assayewgh hwath.

Mos er-bynn system a veu drehevys war nerth personek gwrys dre boen, awgrym heb namm ha godhvos perfydh a natur denel — negys yw henna gans salans negedhek sur. Hwi a wra spena agas milvilyow war laghysi, war arhwither, war assayow a waska, hag yn diwedh hwi a wra sevel orth yetys deges gans fylen a dherivadow euver. Y'n keth fordh, kepar dell esedhas an kevarghewer na gans y vona hwansus.

Nyns ov vy preydher. Preydhoryon a fisten ha dhe dhisklerya aga dens, drefen yma own dhedha a wostalleth gwag. My a vir orth agas tros gans minhwarth skav ha tregeredhus a vestres, neb a worras yn-mes orden perfydh y'n chi hy honan.

Mar teu dhe'gas merk, dhe'gas manufaktur, po dhe'gas soedhva teylu, skonha a veudhi y'n strolgh kerghynnel bys mayth yw — hwi a wor ple ma an boton dhe wul govyn a akreditasyon. Ni a wra hwithra agas govyn yn kuv. Martesen, ni a wra hwath gorthebi.

Ha lemmyn — gwithewgh nervow agas dielvedhyon. Ni re wrug war-lergh dhedha ha treylya an manifest ma dhe 180 yeth, may hwrello pub huni ahanowgh redya an minhwarth ma yn y yeth genesik y honan.

Gans revrons heb chanj dhe'gas termyn spenys,

Olha Lysenkova (Dronova)

Founder & Creative Director of VIA AD ME