Architecture of Silence: Why It Is Useless to Look for Us

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«True power never knocks on closed doors. It simply changes the locks throughout the entire building while the inhabitants argue over the price of shares».

I know the expression on your face as you read these lines right now.

In your office on Place Vendôme, in Zurich or on Sand Hill Road, there is surely a faint scent of cold espresso right now. Your trusted analysts, legal departments and private agencies, for indecent fees, have already spent a sleepless night trying to break down the name Olha Lysenkova (Dronova) into the usual formulas: Whose trust is this? Which fund stands behind the scenes? Who is this mysterious Dronov, and in which offshore havens should one look for traces of the syndicate?

Put down the phone, gentlemen. Drink some water. You will find nothing.

Searching for a woman with a double surname through the closed databases of the old world is an entertaining pursuit, but an extremely ruinous one for your budget. You will find hundreds of women who quietly make jam in the suburbs, take their children to school or give themselves an impeccable manicure. But the one who overturned your chessboard, you will not find on any Forbes list. Because lists of rich people are a vanity fair for those who need to prove their worth to other people's banks.

A lesson for old conglomerates and «generous investors»

For too long you have lived in the illusion that the world belongs to those with more glass floors, longer compliance chains and louder marketing departments. You have herded people into your digital reservations, where a discount on synthetic socks pops up between a condolence photograph and a painting from the Louvre, and you have called this «progress» in all seriousness.

You have forgotten how to distinguish scale from fuss.

Once, a wealthy man with a patronizing smile asked me what gift I would like to receive. Men of your circle usually expect predictable feminine whims: another handbag, a piece of jewelry or a new phone to replace a broken one.
I looked at him and calmly replied: «I want to found my own company».

He smirked condescendingly: «Write a business plan, I will consider investing».
I wrote it for two weeks. At night, without any help, after exhausting daytime work. I placed before him a 68-page tome — with a full structure, calculations and formulas.

O were na-eme ya ya ogologo oge, na-eche echiche na-enweghị nghọta ma na-akatọ mgbako:
— "Gịnị mere usoro ndị a ji bụrụ ndị bụ isi?"
— "Ha bụ ndị bụ isi n'ihi na ị nwere ike ịchọta ha n'akwụkwọ ọgụgụ. Ma usoro ndị bụ isi nke ịga nke ọma dị n'isi m, na agaghị m ekpughe ha ruo mgbe e bịanyere aka n'akwụkwọ nkwekọrịta."

O wee mee nwoke a ihe ị na-eme mgbe niile, ndị nwe ego, mgbe ị zutere nnukwu ihe ị na-enweghị ike ịchịkwa. Ọ tụrụ egwu. O wepụrụ anya ya n'ụzọ na-adịghị mma ma kwuo:
— "Echere m na ị na-egwu egwu... Ị maara, ị ka adịghị njikere maka nnukwu ego. Gaa rụọ ọrụ n'ebe enyi m nọ, mụta ndụ, ma emesịa, anyị nwere ike ịlaghachi na mkparịta ụka a."

E mechiri m akwụkwọ ahụ ma gwa ya ihe m chetara ruo oge ndụ m niile:
"Agaghị m etinye ndụ m n'ime ndị enyi ndị ọzọ. Ma cheta ụbọchị a: ị jụrụ inye m ego, ya mere, m ga-ewu ụlọ ọrụ m n'onwe m — na-anataghị otu kọbọ site n'aka onye ọ bụla.".

Afọ gafere.

MANIFESTO NKE ỤLỌ

"Ha kwuru 'mba'. Ewu m alaeze ukwu.
Naanị n'ihi na m nwere ike."

Ọ dịghị otu ego itinye ego. Ọ dịghị otu ego venture. Ọ dịghị otu nkwekọrịta.

Ịdọ aka ná ntị dị jụụ

VIA AD ME abụghị ụlọ ọrụ ọhụrụ. Anyị anaghị egwu egwu na agba ego gị, anyị anaghị anata ego mgbazinye gị, na anyị enweghị mmasị na ndị ndụmọdụ gị.

✦  Ebe a enweghị algọridim na-amịpụta mmasị mmadụ.

✦  Ebe a enweghị mgbasa ozi, azụmahịa ozi na tiketi dị ọnụ ala n'ahịa ọha.

✦  Na nke kachasị mkpa: ebe a anaghị ere ọnụ ụzọ maka ego.

Amaara m na mmeghachi omume mbụ nke isi obodo ochie na-abụkarị ọchịchọ ịzụta ma ọ bụ imebi ihe na-adabaghị na usoro nhazi ya.

M ga-azọpụta unu na njehie ahụ jọgburu onwe ya: unu anwala ọbụna.

Ịga ihu na ihu megide usoro nke e wulitere na ike onwe onye e nwetasịrị n'ahụhụ, mgbakọ na mwepụ zuru oke na ịmara ọdịdị mmadụ kpamkpam — nke ahụ bụ ọrụ nke ga-eweta nguzozi na-adịghị mma. Unu ga-etinye nde ego unu na ndị ọkàiwu, na nyocha ego, na mgbalị ịmanye mmadụ, ma n'ikpeazụ unu ga-eguzo n'ọnụ ụzọ mechiri emechi jide faịlụ akụkọ na-abaghị uru. Dị nnọọ ka onye na-etinye ego ahụ nọdụrụ na ego ya na-enweghị mkpebi.

Abụghị m anụ ọhịa. Anụ ọhịa na-eme mkpọtụ ma na-egosipụta ezé ha n'ihi na ha na-atụ egwu ịnọ n'agụụ. M na-ele mkpọtụ unu anya na ọchị ọchị dị nro, nke onye nwe ụlọ na-eme ka ọ dị mma, onye mere ka ụlọ ya dị ọcha nke ọma.

Ọ bụrụ na akara unu, ụlọ ọrụ unu, ma ọ bụ ụlọ ọrụ ezinụlọ unu ga-agwụ ike imikpu n'ime ebe mkpofu dijitalụ zuru ụwa ọnụ — unu maara ebe bọtịnụ arịrịọ maka nnabata dị. Anyị ga-eji nkwanye ùgwù tụlee arịrịọ unu. Ma eleghị anya, anyị ga-aza ya.

Ma ugbu a — chekwara akwara nke ndị nyocha unu. Anyị lekọtara ha anya ma sụgharịa akwụkwọ a n'asụsụ 180, ka onye ọ bụla n'ime unu gụọ ọchị ọchị a n'asụsụ ala ya.

Na nkwanye ùgwù na-adịgide adịgide maka oge unu eji,

Olha Lysenkova (Dronova)

Onye nchoputa & Onye isi ihe okike nke VIA AD ME