Silence Architecture: Why It's Useless for You to Look for Us

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«True power never knocks on closed doors. It simply changes the locks throughout the entire building while the inhabitants argue over the price of shares».

I know the expression on your face as you read these lines right now.

In your office on Place Vendôme, in Zurich, or on Sand Hill Road, there is surely a faint scent of cold espresso right now. Your trusted analysts, legal departments, and private agencies, for indecent fees, have already spent a sleepless night trying to break down the name Olha Lysenkova (Dronova) into familiar formulas: Whose trust is this? Which fund stands behind the scenes? Who is this mysterious Dronov, and in which offshore havens should one look for traces of the syndicate?

Put down the phone, gentlemen. Drink some water. You will find nothing.

Searching for a woman with a double surname through the closed databases of the old world is an entertaining pursuit, but extremely ruinous for your budget. You will find hundreds of women who calmly make jam in the suburbs, take their children to school, or have impeccable manicures. But the one who overturned your chessboard, you will not find on any Forbes list. Because lists of rich people are a vanity fair for those who need to prove their worth to other people's banks.

A Lesson for Old Conglomerates and «Generous Investors»

For too long you have lived in the illusion that the world belongs to those with more glass floors, longer compliance chains, and louder marketing departments. You have herded people into your digital reservations, where between a condolence photo and a Louvre painting a discount on synthetic socks pops up, and you seriously called this «progress».

You have forgotten how to distinguish scale from fuss.

Once, a wealthy man with a patronizing smile asked me what gift I would like to receive. Men of your circle usually expect predictable feminine whims: another handbag, a piece of jewelry, or a new phone to replace a broken one.
I looked at him and calmly replied: «I want to found my own company».

He smirked condescendingly: «Write a business plan, and I will consider the investment».
I wrote it for two weeks. At night, without any help, after exhausting daytime work. I placed before him a 68-page tome — with a complete structure, calculations, and formulas.

आंनि गोबां समाव फरायबाय, आंनि गोजोनजों गोसो खौसेबाय आरो हिसाबनि सिङाव दोनबाय:
— «आरो नायबा, फर्मुलानि बेसेबां आधार？」»
— «आधार, कारण बेसेबांनि फरायबायनि बिबिलाङाव मोननो हायो। आरो सिफुंनि गुरु फर्मुला आंनि गोसोआव दोनो, आरो आं खौरांनि सिङाव सोदोब दोननो सिगाङाव आं बेखौ फोरमायनो नागिरो».

आरो बेनि उनाव बे साहेबआ बेखौ खालामबाय जाय नों, साहेब इन्भेस्टरफोर, मोनबा गोबां जायगा जायखौ नों सोमोन्दो खालामनो हाया, बेनि सिङाव सानफ्रोमबो खालामो। बेआ गोदानबाय। बेआ गोजोनजों मोखां खौसेबाय आरो बोनाय:
— «आं सानबाय नों थाङो। नाय, नों गोबां टाकानि थाखाय गैजोन। आंनि लोगोआव हरबाय, हालोनि फरायबाय, आरो उनाव, मोनबा, बे सोदोबआव फैफिनो।».

आं फोल्डरखौ बन्द खालामबाय आरो बेनि बिथायनि गोसोआव दोनबाय जायखौ आं गासै हालोनि थाखाय गोसोआव दोनबाय:
«आं गैजोननि लोगोफोरनि थाखाय आंनि हालोनि खौरांनो नागिरो। नाथाय बे सानखौ गोसोआव दोन: नों आंनो इन्भेस्टमेन्टआव गैजोनबाय, बेनि थाखाय आं आंनि कम्पानीखौ आं मोनसेबो सोमोन्दोआव आं मोनसेबो सेन्टआव लाना, आं गावनो दानो।».

बर्षफोर बाहागो।

नोनि मानिफेस्ट

«बेफोरआ “गैजोन” होबाय। आं साम्राज्य दानबाय।
आं मोननो हायो बेनि थाखाय।»

मोनसेबो इन्भेस्टमेन्ट गैजोन। मोनसेबो भेन्चर फन्ड गैजोन। मोनसेबो सम्झौता गैजोन।

गोजोन सिङाव सानफ्रोमबाय

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✦  आरो गोबां गोनां: बेयाव हाबा टाकानि थाखाय बिजिरनो हाया।

आं खौ मिथिआ, गोदान गोरोनि सिगांनि सोंनाया जायखिजाया बायनाय, जायखिजाया फुंनाय — जाय आंनि सानखौ मोनथिहै।

आं नोंनि खौसेबो गोरोनि गोलायनायनिफ्राय रैखा होगोन: माबोबो नाजाना नायबो।

मानसिनि गोजौ साननाय, आंनि सानखौ मोनथिनाय, आरो मानसिनि गोबां साननायाव दिहुननाय सिस्टेमनि बिरुद्दाव लाना थांनाया — बेयो गोबां लोबोनाय बिथांनि खामानि। नोंनि लाखा टाका उकिल, अडिट, आरो दबाब होनायनि खामानियाव बायगोन, आरो लोबोनायाव नोंथांनि सिगांनि बन्द दरजायाव बेबादि रिपोर्ट लाना थांगोन। बेबादि, बे इन्भेस्टरआ बेबादि लाना दं।

आं जिबु नङा। जिबुसोरा गोदान जाना आरो दांखा दिहुनना, माबोबो लोबोनायनिफ्राय गोदान जायो। आं नोंनि गोदाननायखौ मोजां मुंदां मुंदांनाय, आंनि नोनि सोमोन्दै मोजां बिथांनि बिथांनायाव नायगोन।

नोंनि ब्रान्ड, नोंनि मानुफाक्चर, एबा नोंनि फामिलि अफिसआ मोनबोबो दुनियानि डिजिटल मैलाव दुंनायनिफ्राय बोरैबो जायो — नोंथां मिथिया, एक्रेडिटेशननि खौथुमनाय बुथुमा बबेयाव दं। जों नोंनि बुथुमनायखौ मोजां मुंदां मुंदांनाय नायगोन। मोनबोबो फिन होगोन।

आरो दा — नोंनि एनालिस्टसोरनि गोदानखौ रैखा हो। जों बेखौ मोजां मुंदां मुंदांनाय आरो बे मैनिफेस्टखौ 180 रावसोराव फोरमायनाय, जायनि थाखाय नोंथांनि मोनसे मोनसे बे मुंदांनायखौ नोंनि माव रावआव फरायगोन।

नोंनि बायनाय समनि थाखाय मोजां मुंदां मुंदांनायनि सोमोन्दै,

ओल्गा लिसेन्कोभा (द्रोनोभा)

Founder & Creative Director of VIA AD ME